Billboard Facts

• You can’t turn off a billboard… it’s always in your face. Compared to print, TV & radio you can always see your billboard all though you can skip commercials, change channels, or find some other way to avoid hearing or seeing other types of ads.
• More people can view one particular billboard than the super-bowl! (The billboard must be located in a high traffic area like most Interstate billboards.)
• Billboards are viewed 24 hours a day, 7 days a week by billions of different people.
• OAAA did a study in 1999 that says people glance at 70% of the billboards they pass. Of these billboards, 63% are actually read. Most other types of media can not compare to this.
• Billboards reach 93% of all Americans.
• Outdoor Advertising costs 80% less than television advertising, 60% less than newspaper ads, and 50% less than radio advertisements.

Traffic

• There are 53% more automobiles and 102% more road trips over the past 30 years.
• The number of traveling and household vehicles has risen six times faster than the population rate.
• According to a study by Arbitron, people are spending less time reading and watching television because they are spending more time traveling to and from work. The average American is in a car for15 hours per week!

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This entry was posted on Tuesday, November 18th, 2008 at 10:21 am and is filed under General BPS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.