Comments on: Billboard Design Rules that the Pros Sometimes Forget http://www.bpsoutdoor.com/blog/?p=28 Here's a collection of articles about billboards, effective advertising, design and target market tips. Mon, 06 Sep 2010 18:09:32 +0000 http://wordpress.org/?v=2.6.3 By: invest http://www.bpsoutdoor.com/blog/?p=28#comment-15061 invest Sun, 25 Apr 2010 05:20:33 +0000 http://192.168.1.104/BPS/site/blog/?p=28#comment-15061 <strong>invest...</strong> I am really into ways of advertising and would be so glad if someone can help me learn more and understand more and get ahead with the subject of ways of advertising....... invest…

I am really into ways of advertising and would be so glad if someone can help me learn more and understand more and get ahead with the subject of ways of advertising…….

]]> By: Scott Bush » Why Taster’s Choice should fire their ad agency http://www.bpsoutdoor.com/blog/?p=28#comment-6368 Scott Bush » Why Taster’s Choice should fire their ad agency Mon, 06 Jul 2009 07:16:29 +0000 http://192.168.1.104/BPS/site/blog/?p=28#comment-6368 [...] might argue that the TC package is visible, as is the Nescafé logo on the mug. Wrong; based on billboard design rules that package is a blip at best, its text essentially invisible. Nescafé is more visible, but with [...] [...] might argue that the TC package is visible, as is the Nescafé logo on the mug. Wrong; based on billboard design rules that package is a blip at best, its text essentially invisible. Nescafé is more visible, but with [...]

]]> By: Tony http://www.bpsoutdoor.com/blog/?p=28#comment-4408 Tony Mon, 01 Jun 2009 12:40:21 +0000 http://192.168.1.104/BPS/site/blog/?p=28#comment-4408 Great Article , thank you . I will be sending a book mark of this to all my prospective clients. It is so difficult sometime to convince them that : " Your fantastic print ad which yielded hundreds of calls and sales, will not work on a billboard!!" Often we try to help the clients to achieve the best results with their media spend, only to have them turn around and tell you what 'they want' on the billboard. Instead of what they want 'AS A RESULT OF' the billboard advertising. Well done, Regards Great Article , thank you . I will be sending a book mark of this to all my prospective clients. It is so difficult sometime to convince them that : ” Your fantastic print ad which yielded hundreds of calls and sales, will not work on a billboard!!” Often we try to help the clients to achieve the best results with their media spend, only to have them turn around and tell you what ‘they want’ on the billboard. Instead of what they want ‘AS A RESULT OF’ the billboard advertising.
Well done,
Regards

]]> By: Selena McIntyre http://www.bpsoutdoor.com/blog/?p=28#comment-2471 Selena McIntyre Mon, 27 Apr 2009 15:07:50 +0000 http://192.168.1.104/BPS/site/blog/?p=28#comment-2471 I think that the most important marketing factor is to design ads based on what type of advertising they are being used for. Because the ad that brought in lots of calls from a flyer won't work on a billboard because it has too much information to be legible. So many people think that if an ad works in one place, it will work for another and the truth is that the ad concept may work, but it will have to be revised to fit different types of advertising in order to still be effective. I think that the most important marketing factor is to design ads based on what type of advertising they are being used for. Because the ad that brought in lots of calls from a flyer won’t work on a billboard because it has too much information to be legible. So many people think that if an ad works in one place, it will work for another and the truth is that the ad concept may work, but it will have to be revised to fit different types of advertising in order to still be effective.

]]> By: John Taylor http://www.bpsoutdoor.com/blog/?p=28#comment-2350 John Taylor Fri, 24 Apr 2009 00:58:06 +0000 http://192.168.1.104/BPS/site/blog/?p=28#comment-2350 Interesting blog post. What would you say was the most important marketing factor? Interesting blog post. What would you say was the most important marketing factor?

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