Tifton’s first Hispanic Billboard!

Insurance Unlimited's hispanic billboard

Insurance Unlimited

By: Selena McIntyre

On April 9, 2009, the very first Hispanic Billboard went up in Tifton Georgia! This billboard is located on Highway 319 South and McCormick Drive in Tifton, Georgia.

The billboard translates to “Protect your car and your pocket too.” This sign advertises for Insurance Unlimited and was designed by Progressive Insurances’s National Art Department.

There were 15,060 residents in Tifton and only 7.56% of Tifton’s population is Hispanic, according to the 2000 Census Bureau.

What do you think about this ad? Is this the sign of a new trend? How effective do you think this ad will be?

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